Design a user-centered digital platform to streamline the registration and certification of healthcare technology products in Saudi Arabia — enabling vendors to get their solutions approved for use in hospitals, clinics, and other healthcare institutions.
The product required distinct journeys for three different user types:
Health Tech Vendors – to submit product applications
Public / Anonymous Users – to learn about the certification process
Assessors – to review, evaluate, and approve vendor submissions
The Challenge
The project required designing a platform to support Saudi Arabia’s healthcare digital transformation by enabling health tech vendors to register and certify their products online.
The key challenge was to establish a system that could handle complex workflows — from application to evaluation — while remaining simple, intuitive, and fully aligned with government UI standards.
This included:
Building trust through transparency for public users
Reducing friction for vendors navigating regulatory processes
Enabling assessors to work efficiently within a digital-first environment
My Role
I joined the project as Lead Designer (UX/UI) and was responsible for end-to-end design delivery across all three user types.
My responsibilities included:
Setting the design direction and structure of the product
Designing all screens and flows for each user journey
Building a design system from scratch, aligned with DGI (Digital Government Interface) standards
Mapping out full user journeys and edge cases
Collaborating closely with two Product Owners and a Design Manager
I worked as the solo designer, leading the UX/UI efforts across a fast-paced 3-month sprint.
🔍 Discover – Research & Requirement Mapping
I worked with our team to capture the business goals, compliance requirements, and end-to-end workflows for vendors, assessors, and public users.
We mapped:
End-to-end journeys for vendors, assessors, and public users
Certification steps from submission to approval
Compliance checkpoints aligned with Saudi healthcare regulations
Public information needs for non-logged-in users
🧩 Define – User Journeys & Problem Framing
From research, I created three distinct detailed user journeys:
A centralized, documented component library in Figma
Annotated screen flows with interaction details
Edge-case documentation for complex workflows
I remained involved in dev stand-ups to ensure pixel-perfect alignment between design and implementation.
Impact & Results
The platform redesign was delivered with measurable potential built into every decision, ensuring the system could deliver value immediately upon launch and scale over time.
Faster navigation for all audiences — Public landing page content was segmented for providers, vendors, and citizens, designed to reduce time-to-information by consolidating key resources into clear entry points.
Reduced vendor submission errors — Form flows and microcopy were structured to guide vendors step-by-step, aiming to minimize incomplete or incorrect submissions.
Accelerated assessor reviews — Custom dashboards for assessors centralized documents, messages, and status tracking, enabling parallel handling of multiple applications.
Fully localized accessibility — English and Arabic interfaces were designed to meet Saudi DGI standards, ensuring the platform is usable by the full target population from day one.
Future-proofed scalability — Delivered a modular component library and design system, allowing developers to add new features with minimal rework.
Lower risk of post-launch fixes — Continuous stakeholder alignment and weekly design reviews ensured that critical edge cases were resolved before development handoff.
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